Designs with Experience, Heart, and Purpose
ABOUT
Learn a little about the faces behind the designs.
Welcome to Rita Alexis Design, where strategy meets creativity. With 17+ years of experience, we craft designs that go beyond looks—it's about being RAD and unapologetically you.
Rita’s Journey
Hi, I’m Rita, the person behind the designs. Not AI! For almost 2 decades, I’ve been on a mission to make design not just a visual experience but a celebration of your unique essence. From working in large creative agencies, to small boutique agencies, and as an in-house creative director; while working on digital campaigns, branding, packaging, event design, websites, collateral, etc.
What sets me apart? It's not just my 17 years of expertise; it's the nimble, heart-driven approach; my introverted superb listening skills, my internal creative processing, and so much more that characterizes every project.
Before motherhood, I thought I knew what “crunched for time” meant. Ha! I know what it’s like to be ambitious and want to spend every waking second with your sweet little ones. It’s my goal to help other ambitious women (specifically mothers) like myself shine brightly, even with only 4 hours of sleep.
Want to learn a little more personals about me?
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I have 2 energetic kiddos and a sweet, supportive husband who are the loves of my life. The hubs and I keep in shape only to keep up with them!
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Literally won most shy (twice). I like to think of my more quiet demeanor a positive trait. My listening skills are what help clarify your strategy and thus make your designs so spot on.
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Obsessed with learning and improving myself. Valedictorian and the such!
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Grew up playing sports. Bay Area sports fan — Go Giants and Niners!
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Proud mix of Mexican and Filipino!
Awards and Recognition
GD USA Excellence Award (7)
GD USA Packaging Award (2)
MarCom Gold Award (2)
MarCom Platinum Award (2)
Google Fiber Partner Agency Award
Style Me Pretty Design Feature
100 Layer Cake Design Feature
Love and Lavender Design Feature
Make Me Married Design Feature
What Makes Us RAD?
Quick and Empathetic
Your blueprint for success starts with a comprehensive plan—unveiling who you are, defining your target audience, and outlining the unique elements that will set you apart. We take the intricacies of your vision and mold them into a strategic masterpiece, laying the foundation for an exceptional brand experience.
Championing Women Voices
We believe in the power of women's voices, especially the superwomen who are moms like us. Our designs are not just visual; they're a platform for your voice to be heard, celebrated, and amplified. Your story matters, and we're here to ensure it resonates.
Personal Touch
Pretty visuals are a given, but what sets us apart is the heart we infuse into every design. Our strategy-backed approach ensures that each element not only serves a purpose but carries the personal touch that makes it uniquely you. Your story is our inspiration, and we ensure it shines through in every element.
Now what makes you RAD? We’d love to find out. Let’s get your RAD brand flag planted today. Connect with us!
Why Strategy Matters
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We believe in the power of visual appeal that resonates with your unique personality. Your brand should not only be seen but remembered in your distinctness. I'm dedicated to creating visually stunning designs that leave a lasting impression. From color schemes to typography, we meticulously craft every visual aspect that authentically reflect who you are and deeply resonate with your audience.
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Beauty alone is not enough, which means being radically-you requires going beyond the ordinary. Our approach incorporates strategic thinking into every design decision, rooted in the idea that your authenticity is your strength. Backed by a robust framework, we ensure that each visual element serves a purpose in amplifying your unique brand story. This is not just design; it's a strategic journey that positions your brand for success.
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your brand is more than a logo and colors. Your brand is what others think and say about you. It’s their perception. Everything your brand showcases, from you logo to color to type choice to your social media presence to your website, to what you say it and how all effects who your brand is and how it’s perceived. We strategically create every design decision with this is mind. We help you position your brand the way you’d like to be seen to resonate with your audience.
Brands that Trust Us
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Invisalign
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Microsoft
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Shell
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Zendesk
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Natividad Medical Center
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Robson Homes
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Lula's Chocolates
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Syngenta Flowers
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Syngenta Vegetables
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Winchester Mystery House
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Varsity Brands
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Paradiso Gardens
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Google 〰️ Invisalign 〰️ Microsoft 〰️ Shell 〰️ Zendesk 〰️ Natividad Medical Center 〰️ Robson Homes 〰️ Lula's Chocolates 〰️ Syngenta Flowers 〰️ Syngenta Vegetables 〰️ Winchester Mystery House 〰️ Varsity Brands 〰️ Paradiso Gardens 〰️
Your Voice Matters
Ready to immerse yourself in design that isn't just RAD but also swift, adaptable, and fueled by heart? Whether you're an individual, a startup, or a seasoned brand, we extend a warm invitation to join the vibrant RAD community at RAD.
Let's craft designs that transcend mere visuals—designs that joyfully celebrate the authenticity of being unabashedly you. You're going places. Get a brand that keeps up.
Plant your Brand Flag
Every great brand begins with a spark of an idea. At RAD, we take your vision and craft a comprehensive brand strategy. We make that strategy visual through brand design. Finally, we bring your brand to life through captivating packaging and website design.
You stand by your ideas, and we make them shine. Together, we'll plant your radically-you brand flag for the world to see, a brand built with beauty and brains.